Media Strategy
Every business needs crafting, each needs it's own unique stamp, and every campaign or project has it's own trajectory.
That's why you'll need personalised evaluation and a dedicated eye to take you to the next step, especially when you're facing the public.
My robust reputation, experience and networks in the media industry, film industry and in business, provide your company with targeted industry insight, primarily assessing and analysis on where your business is now, and where you want it. Giving you the direct and focused assessment of what is working, and what wont that you need to move forward or consider investment.
Additionally adding detailed timelines, if requested, detailing deliverables for your teams, and staying on hand to see them through to fruition.
If coverage is what you want and it is the right time for you I will introduce you to opportunites in broadcast, broadsheets, specialised Journalists, magazines, and social media.
I use techniques aligned with some PR traditions, yet tailor made from the genuine passion you have for your product, your service users and your desire to be successful.
I work on project-cost-basis, no business is the same and no one size fits all.We can discuss your requirements.
If you want only advice and specific actions then I am available on retainer from £200 p/m depending on what assistance you might require and how often.
I'm here always for a free 1:1 for 20mins on zoom, or grab me for a catch up coffee.
Examples of projects include:
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| Listening web of social media |
Consulting on multiple innovations in healthcare on the NHS innovation accelerator. Some of the innovations cover:
- Mental Health records software for the NHS
- Secondary Breast cancer detection
- Prostate Cancer
- Prescription medication info in other languages
- AI in Mental Health Apps
- Physiotherapy apps
Data Trust Committee on healthcare data and COVID data hubs, DECOVID and PIONEER.
Analytics to measure viewing times, to ensure maximum coverage to target audiences.
Netflix data
Migrant Crisis on the Greek-Macedonain border : crowd funded Journalists with Social Media specifications to target their audience.
Books: Nobody of Any Importance, Phil Sutcliffe
Social Media Strategy, Blog, Social Media streams including Facebook, Twitter and Soundcloud.
Purpose to include sales of E books: this author with consistent strategy and dedication to persist, sells almost 3-6 books each week.
Conservation Media Group: Strategy lead on Solar Energy project, producing a short film. Funded by CMG & Creative Skillset UK.
Social Media Strategy lead for 'Windustry' Minnesota, promoting wind energy with #StickWindHere campaign.
Leading to successful a $8,000 bid.
Analysing social media & open source data with predictive policing and it's effects on domestic extremism "Managing Threats" with Cardiff University.
Analysing social media & open source data with predictive policing and it's effects on domestic extremism "Managing Threats" with Cardiff University.
