the COPYWRITING, the CREATIVE and the BLOGS

Recent links and clippings
 

the COPYWRITING

As a copywriter with a journalism background I am able to assist with all of the following:

  • Create concepts and copy for marketing campaigns and one-off projects of various media: emails, newsletters/blog posts, web, social media, direct e-mail, event signage. 
  • Identify topical elements, to drive the right copy, as well as creating engaging content co-ordinated for events celebrating an awareness campaign/purchase campaign/or call to action on social media and in person .
  • Create and update copy in existing marketing campaigns, making it fresh, relevant and persuasive to targeted engagement, and inform.
  • Proofread and mark up layouts in various stages of completion to ensure high-quality material is produced and delivered to clients.
  • Adhere to internal and/or client guidelines, including but not limited to brand guidelines.
  • Create a robust and appropriate brand voice and personality ensuring these are integrated into all communication.
  • Take initiative to develop new skills in the areas of writing, research and technology.
  • Meet project timelines, and ensure jobs are delivered on time and accurate.

Some clippings not under NDA

Writer of Explainer scripts for SaaS for mainstream software companies.

CISCO, original scripts

Cisco MSP: https://vimeo.com/manage/videos/679274406/cd3e910f2a
Cisco Low Touch/One touch:https://vimeo.com/manage/videos/593487769/759687bd45
Cisco Cloud Insights:https://vimeo.com/manage/videos/680233169/9cf45cbe48
Cisco Hybrid: https://vimeo.com/manage/videos/678481522/c43e0d6cf3
Cisco Endpoint and Endpoint pro: https://vimeo.com/manage/videos/503262097/dead0f32bd
Cisco CDO/FMC: https://vimeo.com/manage/videos/737009983/58629c55ff



the Creative
Games narration, writing AI for company Tru:Luv developing a Self Care App.

BOOK: Published Poetry in "Veils, Halos and Shackles", 

Two theatrical plays adapted for radio and screen, three non fiction books.
 
Hina has worked making visual effects for Hollywood movies at Industrial Light and Magic, California USA. 
Syfy channel, Continuum Series, Creative posts about  daily life in a hyper-tech future.

the books




 
 
 
the BLOGS
My journalism writing and all things related to being a journalist, facing racism, sexism and success can be found at:
http://hinawrites.blogspot.co.uk/

My blog writing can be found at: 
Everything London Blog
Inspired NYC
movingfromlondontonewyork.blogspot.co.uk 

Everything London
londonbylondoner.blogspot.co.uk
  Testimonials:
 " I loved your blog, it was just what I was looking for"
-Katy Latta Sub-Editor at Quad, representing Expedia
Inspired NYC blog


 "Pure escapism, full of observations on life in the Big Apple, from the rules of crossing the road to the posters you'll see on the subway"
-Emerald Magazine - Sister online magazine to The Stylist.
movingfromlondontonewyork.blogspot.com was featured by Emerald magazine as a guide to a good guide to real life in the big apple, also expedia asked to be featured on it.-clipping below